Ithasbeenfoundthatlessthanoneshopperinfivemakesacompleteshoppinglistbeforegoingtothestore.Thereasonforthisisthatsevenoutoftenoftoday’spurchases(购买)aredecidedinthestorewheretheshopperstendtow

更新时间：2024-04-27 23:27:55

问题描述：

Ithasbeenfoundthatlessthanoneshopperinfivemakesacompleteshoppinglistbeforegoingtothestore.Thereasonforthisisthatsevenoutoftenoftoday’spurchases(购买)aredecidedinthestorewheretheshopperstendtowardimpulse(冲动)buying.Buyinggroceriesonimpulsehadrisenforthepastfortyyearsandthisrisehascoincided(巧合)withthegrowthofself-serviceshopping.Howeveringrocerystoreswhereclerkswaitoncustomersthereismuchlessimpulsebuying.Itishardforpeopletobuyonimpulseiftheyhavetoaddressaclerk.

Psychologistshavejoinedforceswithmerchandising(商品)experts.Itistheirjobtopersuadepeopletobuyproductswhichtheymaynotneedorevenwantuntiltheyseethemattractivelypresented.Itwasdiscoveredbythepsychologiststhatshopperswanthelpintheirpurchases.Havingsomanychoicesconfusesthemandtheypreferthepackagethatattractsthem.Thereforeitisnowmoreusualforfoodpackerstopayattentiontotheirpackagedesign.Attractiondependsheavilyonthepositionoftheproductontheshelfhowever.Thuspersuadingtheshoppertobuyiseasieriftheproductislocatedateye-level.

小题1:Accordingtotheinformationinthefirstparagraph______makeacompletelist.A．onlyfiveshoppersB．lessthantwentypercentoftheshoppersC．onlytenpercentoftheshoppersD．notevenfivepercentoftheshoppers小题2:Thereasonfortheabovementionedphenomenonisthat_______.A．peoplehavedifficultymakinguptheirmindbeforegoingshoppingB．peopledon’tknowwhatisavailableinthestoreC．peopletendtodecideonbuyingproductswhentheyseethemD．peopleareeasilydeceived(欺骗)bytheattractiveproducts小题3:Ingrocerystoreswherecustomersareservedthereislessimpulseshopping.Thismaybebecause________.A．theclerksignorethecustomersB．theclerksaretooeagertoservethecustomersC．thestoreshavetosendtheshopper’spurchasestohishouseD．customershesitatetoaskforhelpiftheyhaven’tdecidedwhattobuy小题4:Sh

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　　小题1:B小题1:C小题1:D小题1:C小题1:B

新概念英语定于从句1.A_____isapersnwhobuysthingsinashop.2.Thelady____isstadingbehindthecounteristheshopassistant.3.They'rethepeople____Imetduringthetrip.4.that'sthemanItoldyou___.

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